The digital landscape is chaotic, ever-changing and forever expanding. Learn how to create a winning content plan that engages and influences.
As you manage your organization and internal resources, nonprofits organizations are often called to a higher standard of stewarding resources efficiently. Having a thoughtful, well-planned content strategy can streamline marketing and communications efforts on a number of fronts, allowing your teams to think smarter, not harder. Through this digital content workshop, you and your team will learn about:
What an effective, integrated digital content strategy entails.
Assessing and optimizing your current content workflow.
Creating buy-in among leaders and staff about the importance of implementing a thoughtful content strategy.
Segmenting your audiences.
Conducting a content audit.
Setting channel strategies.
Planning ahead with a content calendar.
Maximizing content development for multiple channels and mediums through customized content templates.
Content best practices for web, social media, e-communications and more.
When to create and include multi-media assets.
Leveraging content management tools.
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