Counsel on your current position leads to a strategic roadmap of where you want to go and how you will get there.
strategy
[strat-i-jee]
1. a plan of action or policy designed to achieve a major or overall aim
We believe a holistic strategy should support your communications goals, which in turn support organizational goals. This ensures all your tactics support your overall aim. Strategic planning is the starting point for effective and thoughtful communications.
Counsel informs the planning process and guides you along the way as things come up and adjustments are made. While wise counsel is intangible, you can always tell organizations that seek it out. They are more disciplined, focused, consistent and effective.
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