Technically categorized as shared media, effective social is a delicate dance between brand and follower. It is more objective than advertising and more subjective than earned media.
From content strategy, production, and management to channel audits, assessments, and social listening, we believe social is one of the four pillars of effective reputation management and plays an integral role in brand awareness campaigns and effective brand management. It is a powerful storytelling tool that can help you build your brand. We can help you plan strategically to capture the attention of your targeted audiences, drive additional traffic to your website, and stay on top of engagement and changing algorithms to avoid the risk of wasting time or dollars, or worse, starting a crisis.