Within the world of search, vast opportunity exists. We are here to help your organization secure a solid position in the landscape.
To compete effectively in SEO, you need to win on both non-branded and branded strategy. We use a variety of tools to bolster you in this competition: on-site optimizations, citations, white-label backlink building (often through media relations), keyword research, verifications, content strategy, active monitoring and reporting.
Non-branded SEO strategy is more topical, while a branded strategy pertains to search behavior surrounding mention of your brand.
For a quick example of the difference between non-branded and branded, take Nike:
A non-branded term to own may be something like “breathable activewear” or “cross training shoes.”
They would likely want to own brand terms like “Nike,” “Nike activewear” or “Nike running shoes.”
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